Blue Heron landscape Design | 2010 November

November 2010

11 Nov A Veterans Day Tribute

Today we turn our thoughts to those who have served so bravely in defense of this country and its people. I am not a proponent of war, but I am not naive to the fact that a strong military is a necessity to ensure our freedoms and to help those less fortunate around the world. Our politicians send our young men and women out into the world and put them in harm’s way sometimes for a good cause, sometimes not. Today let’s spend a few minutes thinking about the soldiers. The brave, and sometimes not so brave, who do their jobs despite the horrors and discomforts they will face.

Today I say a heartfelt thanks to those who are serving and to those who have served in the past. I appreciate the work you do and the sacrifices you and your families are making on a daily basis.

I wish you could all come home!

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09 Nov BizBuzz Social Media Conference!

Next week, on November 16th,  large group of business minded people will converge on the Connecticut Convention Center for the BizBuzz Social Media Conference. What’s BizBuzz, you ask? A day long conference on social media and it’s role in marketing your business. I am honored to be sitting on the “CEO’s Who Blog Panel”, and would be love to see you all there! If you are in the area and plan on attending, please make a point of stopping by and saying hi!

Press Release



HARTFORD, CT, Nov. 4, 2010 – Experts in social media marketing will be on-hand to give one –on-one consultations to participants in BizBuzz Social Media Conference on Nov. 16.  “The Practice Café” brings together social media professionals for free consultations on Twitter, Facebook, LinkedIn, Analytics, and Blogging.


BizBuzz Social Media Conference is a full-day event that will explore the impact social media has on marketing, advertising and public relations as well as the latest tools to engage the public. Participants will learn how to use social media for marketing, customer service, and public relations. There will be three tracks available for conference participants: Nuts and Bolts, Marketing, and Business Management.  The event will be held at the Connecticut Convention Center in Hartford from 8:00 am to 5:00 pm.  BizBuzz is presented by Site-Seeker, Inc.


The Practice Café will be open from noon to 1:30 and free to all conference participants.  Staffing those sessions will be:


“We are expecting between 500 and 650 participants to attend this conference based on the buzz on Facebook and Twitter that it’s been generating,” says conference chair, Kathy Hokunson, Sales and Marketing VP, Site-Seeker.  “In addition, our Ticket Tuesday Contest has been generating a large number of tweets that’s really showing the power of social media.  Participants in the Ticket Tuesday contest are tweeting about the conference using the conference hashtag (#bizbuzzCT), in their tweets on Tuesdays (11/2/10, and 11/8/10) to earn points towards free tickets to the conference.  To show the speed and connectivity of social media, if a participants tweet is retweeted by a friend or colleague on a Tuesday, the participant earns 5 points.  If a ticket is purchased on the Tuesday and the participants twitter handle is referenced, the participant earns 25 points


The conference kicks off with a keynote address by social media pioneer Brent Robertson, President and Chief Creative Officer for the award-winning branding firm, Fathom.  He will set the stage for the day-long conference with his presentation, “Building Sustainable Relationships with Social Media.”  His concept of “Intersections of Affinity” builds on the idea that marketers need to identify and target the intersections where their audience has developed an affinity with an organization and use them as the launching pad for social media activities.

BizBuzz will feature three tracks: Nuts and Bolts, Marketing, and Business Management.  Conference participants will have their choice of a full menu of presentations in each of these tracks and do not need to stick to one track all day. Presentations will include:

·         Social Media Case Studies in Success –Connecticut Business Industry Association, Amerift Brands, Sun & Ski Sports, and Girl Scouts of America.


The conference will conclude with a panel called “The Future of Social Media is NOW” which will be moderated by Brian Bluff, Site Seeker, Inc. Panelists will include: Brent Robertson, Fathom Marketing; Danielle Cyr, Co-Communications; Alyssa Henry, Syracuse University iSchool and Kathy Hokunson, Site Seeker, Inc. Following this, participants can network together and with speakers at the TweetUp Networking cocktail hour.

Tickets will be priced at $140.00. Discount tickets will be available for students at $80.00, with a valid student ID.  To register or for more information go to:

About BizBuzz Conferences

BizBuzz conferences are presented throughout the Northeast by Site Seeker, Inc., and its other major sponsors.  They offer business owners and marketing communications professions a look at best practices for using social media productively.  All explore the impact social media has on marketing, advertising and PR and give participants a first look at the latest tools to engage the public.  Sponsors for the Hartford conference include Site-Seeker, Inc.; Fandotech, Digital Vertical Marketing; The Events Company; Visual Technologies; and Andrea Obston Marketing Communications.  For more information, including registration and sponsorship packages see:  Follow BizBuzz on twitter: @BizBuzzConf.




Media contact:

Andrea Obston

(860) 243-1447 (office) (860) 803-1155 (cell)

(860) 653-27612 (home)

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